Are you looking for a rebrand?
A corporate identity that represents the company you’ve grown into?
You are not alone.
It happens to most companies.
When you get your great big idea and venture into the business world, your funds are limited.
No money for branding or professional logo design.
You rustle up a quick logo designed by a family member, a friend, a crowd sourcing site or even you.
At first you don’t think it matters. But as you move to the next business level, you realize it does matter. Your company’s visual identity is dated, if not a bit lame. Sometimes you make excuses when handing out your card.
Quite frankly, you feel a little bit embarrassed.
I understand. I’ve been there myself.
The good news is that you probably stopped by because you want your company to look like the powerhouse it is.
Graphic design is hot. It has become one of the biggest company differentiators.
You might have one employee. You might have 500.
The process for company discovery is still the same. It’s about finding your company’s greatest strength, the one that will make you feel unstoppable and powerful.
My branding philosophy and process has been honed over many years of working with clients.
It begins by asking you to fill out a questionnaire that requires you to dig deep beneath the superficial surface.
You’ll be amazed at what you find out about yourself or your team. Usually, clients have no idea what their true strengths are because they’ve been sublimated by the societal status quo that encourages us to spend valuable time “fixing” our weaknesses.
Wouldn’t you be better off going big with what you are already brilliant at?
Once you find your greatest strength, you will no longer have to “sell.” You won’t feel icky. You’ll feel good. You’ll feel helpful. You’ll feel alive? You’ll feel energized.
You’ll be able to articulate what problems you solve, who you solve them for, why you’re different, and why a potential client should choose the experience of working with you.
Does that sound like what you want? If it does, please read on.
After receiving your questionnaire, we meet to discuss your responses — in person or by phone. If I have more questions, I ask them. Only then do I start sketching potential concepts. That way you’ll end up with a brand and logo design unique to you.
Do I exclusively work in one small marketing niche? No. That is a surefire way to end up with a logo that looks like everyone else’s. I’ve worked with high tech firms, manufacturing companies, schools, churches, financial advisors, life and business coaches, insurance companies, nutritionists, landscapers, authors, and many other types of businesses.
To get new, creative ideas, it’s important to interact with different personalities, companies, cultures, and ideas. Distilling your company’s essence down to a single memorable mark takes more time and thought than you might imagine. Think 20 to 40 hours and for larger companies, even longer. It’s a skill that has taken many years to develop. As Leonardo da Vinci said, “Simplicity is the ultimate sophistication.”
Intrigued to find out more? Let’s meet for a no-cost, get-acquainted chat, please call or text me at 508.380.8799.
If you want to gather more intelligence on me, please explore my web site and sign up for my free e-inspire in the box at the top right or visit the contact page and send me a fearless note.
Thank you for stopping by my site. It’s the first step to becoming a fearless business owner.
P.S. Please check with your accountant, but all branding, design and writing services should be tax deductible.
P.P.S. Because I believe in the concept of “paying it forward,” I donate a percentage of all project fees to Hole In the Wall Camps (Paul Newman’s camps for children with serious medical conditions), I Love Mountains (ends mountain top removal), MetroWest Humane Society (cat shelter), Free The Slaves (Stops human and sex trafficking) or The Nature Conservancy (saves open spaces). Your choice.
Member of the MetroWest Chamber of Commerce.
Member of the 2018 class of Leadership MetroWest, the region’s flagship leadership organization.
Former co-facilitator for the Network Of Enterprising Women.