Prospects buy your “fearless why.”
Do you know what yours is?


Then you’ve landed at the right branding and graphic design studio. My name is Giulietta “Julie” Nardone, and I love encouraging business owners & non-profits like you to find your “fearless why,” that “X” factor that drives you to do what you do, that makes your clients want to work with you, that illuminates the brilliance only you possess. You aren’t like any other business. Why keep trying to be? Why keep offering the same generic experience?

Clients crave emotional connection. They want to know, like and trust you. They want to work with someone whose fearless why they believe in. They want to work with someone who’s going to provide the experience they want. The easiest way for them to do that is for you to reveal your fearless why and how that why can be of service to them. When they understand how you can help them they are more likely to buy from you. Yes, you don’t have to sell to them. Clients who believe in your fearless why will buy from you. They will buy the experience of you.

I’ll share my fearless branding why right up front. That way you can decide if it appeals to you.

I’m a branding rebel. I don’t follow the crowd. I don’t believe in leaving folks dangling. I do believe in creating classy, thoughtful designs that make your business stand out. You’ll get lots of personal attention – even after the sale. I want you to find your fearless why because once you find it, you will no longer have to “sell.” It makes being a business owner a whole lot easier. You won’t feel icky. You’ll feel good. You’ll feel helpful.

Finding Your Unique Marketing Story

Before I begin designing your contemporary, clean and classy logo, business card, direct mail piece, annual report or web site, I work with you to discover your fearless why. This is the most important, yet overlooked step in the design and marketing process. A strong fearless brand will make it easier for clients to buy your products or services because you’ll be able to articulate what problems you solve, who you solve them for, why you’re different, and why a potential client should choose the experience of working with you.

And you’ll feel more confident & powerful once you know this fearless difference. Think of it as an inner power boost!

Intrigued? Sign up for my free e-inspire in the box at the top right or visit the contact page and send me a fearless note. Or, if you already know you want to meet for a no-cost, get-acquainted chat, please call me at 508.380.8799.

Thank you for stopping by my site. It’s the first step to becoming fearless! (And if you want to be fearless in your personal life, please visit my sister site Giulietta the Muse.)


P.S. Please check with your accountant, but all branding, design and writing services should be tax deductible.

P.P.S. Because I believe in the concept of “paying it forward,” I donate a percentage of all project fees to Hole In the Wall Camps (Paul Newman’s camps for children with serious medical conditions), I Love Mountains (ends mountain top removal), MetroWest Humane Society (cat shelter), Free The Slaves (Stops human and sex trafficking) or The Nature Conservancy (saves open spaces). Your choice.

Want to be a more fearless business owner?

Start by reading "Why you need a fearless brand!" You'll also receive my monthly e-inspire, Dare to be different! Dare to be you.