Archive for December, 2011

Be Human: Branding, Identity

Like I always do with a new venture, I came to myself for the logo design. I do talks about getting in touch with your human side, about getting over the fear of being vulnerable. This is a t-shirt design I put together and and am now offering at cafe press. It also has a list of emotions that appear on the t-shirt.

 

Teacher Wish Lists: Re-Branding, Marketing Materials

Ed and Alannah, the owners of Calculator Soup asked me to rebrand their nonprofit arm, Teacher Wish List. After going over their questionnaire, I got an immediate vibe and started sketching. As an illustrative painter, I bring a unique ability to create visual magic. Sure enough, the owners loved the logo concept. We collaboratively finessed it for use on the web and in print.

It conveys the qualities Ed and Alannah wanted ~ simple, modern, and inspirational.

 

TWL logo for jpg

 

 

Layers of Intimacy: Branding & Identity

Layers of Intimacy is a lush, textured communication blanket for adults. The company’s founder came to Fearless Design seeking an elegant design for her high-end product. We started out by analyzing her branding questionnaire, creating three logo concepts based on her answers and fine-tuning the finalist until it matched her original vision. It looks fantastic on business cards, blanket hangers and products tags.

Print