After I’d done several annual reports for this top charter school in Massachusetts, the development director asked me to design a mascot logo for the school’s athletic teams. The children at the school chose a phoenix to embody their school spirit. I met with a bright, articulate student to collect some emotional data for the logo. He told me the logo needed to exhibit compassion and strength. I began with a complicated phoenix and kept simplifying it until the logo achieved the desired result. The phoenix lives proudly on all sports-related equipment and attire.

Nancy Cantor and I  met in my first life shop for women: Freeing The Wild Woman Within. Once she released her wild woman she easily conjured up the idea for her new business venture: The Dream Factory Community. I created a logo that suggests letting go so you can be a star that stands out. Whenever I’m at an event and women find out I designed Nancy’s logo, they always say, “I love that logo.” Doesn’t get much better than that for a designer.

Have you let go yet?