I got all freaked out about marketing, networking, and selling during my early years as a business owner. Whenever I tried to do it, I felt weird, nervous, scared, fraudulent, uncomfortable. It left a terrible taste in my mouth. As a result I didn’t market much.
Hard to be a profitable business with that kind of marketing approach/attitude.
Since I did not want to go back and work for THE MAN, I needed to find a way to conquer my distaste of conventional marketing.
I found the answer within myself — market in an organic way. Market who I am, not some 60 second drab elevator pitch that sounds like a pitch because that’s what it is. (more…)