Archive for May, 2014

Sterling Services, Fearless Branding, Logo, Letterhead, Envelope, Business Card

Sterling Services, Inc, wanted an updated logo for its business, a graphic design facelift so-to-speak. After analyzing the Fearless Branding questionnaire I gave to the owners, I created a warm and inviting logo that married property management, customer service and a sense of family. The logo expresses Sterling Services greatest selling point: It goes the extra customer service mile (or two.) The entire staff loves it! I’ve been passed by their trucks in the road. Really cool to see the logo everywhere.


Back-A-Vet: Branding, Logo Design

Once a year, I do a pro-bono project. Feels good to help out a local non-profit. In 2015-16, my husband participated in Leadership Metrowest. He asked me to help design the logo for his group’s community project, which was to distribute toiletries in backpacks to local vets. He explained the core mission of his group and I came up with some sketches. We finessed them together and came up with the neat logo below.  The logo became a rock star of sorts when the local daily did a story on the program and showcased the logo on a backpack.


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