Archive for October, 2017

LTX Corporation, Art Direction, Part I

LTX Corporation needed some images of their semiconductor test equipment to use in brochures, white papers and sales sheets. They asked me to find a good photographer and art direct the shoot. I selected 5 photographers and asked them to come in with their coolest photos. Only one photographer, Sean Hennessy, showed me pictures that wowed me. I hired Sean and we worked together to create unforgettable images of test heads and computer chips, products that don’t normally look cool. To do that, I asked Sean to go in really close like you would to photograph the center of a flower and to try different colored filters. They came out gorgeous.



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