If you and your business wear beige, then you’ll blend in with all the other beige businesses out there.
But if you and your business wear lime green or bright orange, you will stand out.
It can be hard to step out from behind the beige curtain. Business owners fear they will be seen as too extreme and clients will not want to work with them. I used to have that issue to some degree. Then one day I embraced my rebellious personality and that side of me attracts triple the number of clients my beige persona did.
Honestly, it’s the other way around. If you are too beige clients will not want to work with you. But if you go to your personality/skill extremes it makes it possible for prospective clients to find someone like you.
Perhaps, give it a try for a week and see what happens?