Archive for the ‘Business Grab Bag’ Category

Banish Your Beige!

We learn somewhere along the school/college/work line to suppress our unique sides, to become as beige as possible, to blend in with the crowd. It seems to make us feel safe.

If you and your business wear beige, then you’ll blend in with all the other beige businesses out there.

But if you and your business wear lime green or bright orange, you will stand out.

It can be hard to step out from behind the beige curtain. Business owners fear they will be seen as too extreme and clients will not want to work with them. I used to have that issue to some degree. Then one day I embraced my rebellious personality and that side of me attracts triple the number of clients my beige persona did.

Honestly, it’s the other way around. If you are too beige clients will not want to work with you. But if you go to your personality/skill extremes it makes it possible for prospective clients to find someone like you.

Perhaps, give it a try for a week and see what happens?



Market Your Business By Doing Good In The World

Somewhere along the “growing up” line, most of us learned to be frightened of marketing. It’s so big and burly and scary that companies dedicate entire departments to this big blob of FEAR. They take lots of classes. They write down lots of goals. They spend a lot of time going TO events.

I’ve discovered that the best way to get the word out about you and your biz is to do good in the world.

Yes! (more…)

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