Archive for the ‘Sales Conversation’ Category

Do Your Boundaries Need Strengthening?

by Giulietta Nardone

Even though I told myself I would never get into another client situation where I felt like I was being taken advantage of, I got myself into another client situation where I felt like I was being taken advantage of.

I have no one to blame but myself. I got bad vibes in the beginning and I didn’t listen to them. It was a potential client who wanted a logo, then didn’t want the logo, then wanted the logo, then didn’t want the logo. Then disappeared. Then came back. Then said, “I want to hire you.” Then disappeared. Then wanted a lower price. Then agreed to my price. Then asked for the contract. Then sat on it for 8 months. Then came back.

Did I really think this was going to have a happy ending?

Well, it didn’t. I’m out quite a bit of income after putting in a herculean effort. (more…)

Organic Marketing Tastes Better

by Giulietta Nardone

I got all freaked out about marketing, networking, and selling during my early years as a business owner. Whenever I tried to do it, I felt weird, nervous, scared, fraudulent, uncomfortable. It left a terrible taste in my mouth. As a result I didn’t market much.

Hard to be a profitable business with that kind of marketing approach/attitude.

Since I did not want to go back and work for THE MAN, I needed to find a way to conquer my distaste of conventional marketing.

I found the answer within myself — market in an organic way. Market who I am, not some 60 second drab elevator pitch that sounds like a pitch because that’s what it is. (more…)