Fearless Design

Boston Prep Mascot Logo

Giulietta Nardone — Fri, 03 Feb 2012 02:03:12 +0000

After I’d done several annual reports for this top charter school in Massachusetts, the development director asked me to design a mascot logo for the school’s athletic teams. The children at the school chose a phoenix to embody their school spirit. I met with a bright, articulate student to collect some emotional data for the logo. He told me the logo needed to exhibit compassion and strength. I began with a complicated phoenix and kept simplifying it until the logo achieved the desired result. The phoenix lives proudly on all sports-related equipment and attire.

Dream Factory Community: Branding, Logo, Business Cards, T-Shirts

Giulietta Nardone — Thu, 02 Feb 2012 16:36:30 +0000

Nancy Cantor and I met in my first life shop for women: Freeing The Wild Woman Within. Once she released her wild woman she easily conjured up the idea for her new business venture: The Dream Factory Community. I created a logo that suggests letting go so you can be a star that stands out. Whenever I’m at an event and women find out I designed Nancy’s logo, they always say, “I love that logo.” Doesn’t get much better than that for a designer.

Have you let go yet?

Does Your Web Site Need A Face Lift?

Giulietta Nardone — Fri, 27 Jan 2012 14:13:55 +0000

Everything changes in life, even your business. As you evolve, so must your business. Nothing worse than feeling trapped in a visual look that feels dated. You may decide to change your office space, decor, wardrobe or visual identity.

When you do, you’ll feel more energized. You’ll feel refreshed. You’ll feel younger.

I had a client a few years ago who wanted her visual identity to match her new zest for life. We worked together to create a new vibrant logo, stationery and business card.

One of the reasons people fall out of love with their businesses is because it hasn’t changed with them. They feel divorced from it.

I felt that way about my previous web site. It felt too boxed in, when I felt expansive. It felt too drab, when I felt colorful. It felt too safe, when I felt bold.

So, I redesigned it. Man, do I feel proud of my business now that the visual identity aligns with who I am. It may sound crazy, but I love my new web site. And since web sites are a 24/7 salesperson, it’s important that you feel good about this humble employee.

Take a look at your business – the office, the wardrobe, the logo, the web site, the business card.

Is it really you? Or is it a former you? Or was it never you?

I know Word Press templates are the rage, but it’s all starting to look the same out there. I go to web sites and experience a kind of cyber déjà vu.

Wasn’t I just at this site? Sort of. It’s Person A’s site, but it’s also Person B’s site. Even the picture on the top is the same.

If you can spring for it, try to get a custom designed web site. It will match your personality and you’ll feel closer to your business. It’s important that you two work and play as a team.

Yours in fearlessness, G.

p.s. Marisa Design – a true pixel alchemist – brought my design to life with her genius coding abilities!

Back in love with Comment Luv!

Giulietta Nardone — Thu, 26 Jan 2012 23:16:57 +0000

Hello Fearless Readers,

It turns out that Comment Luv didn’t work because of a conflict in the HTML code. Phew! A Comment Luv/Blog/Unhacking a web site expert fixed the error. Thank you Liz! You can visit her at Web Image Designs.

Honestly, a blog without Comment Luv just doesn’t cut it for me. I enjoy having my readers leave a link to their latest post and I enjoy leaving a link on blogs to my latest post.

It’s a real win-win. I’ve met great folks following an intriguing post and vice versa. Almost like an on-line business card. If your site is a standard word press template then it should be a snap to download the plug-in and follow the tutorial.

This site is my own design, programmed by a true Pixel Alchemist. Thank you Margie! You can visit her at Marisa Design.

I’m too much of an individualist to want my site to look like any other site out there.

See you G.

Lush Landscapes Brochure

Giulietta Nardone — Fri, 20 Jan 2012 18:16:42 +0000

I love working with Lush Landscapes because the owner, David, wants all his marketing materials to be beautiful, just like the yardscapes he produces. This fun postcard size brochure unfolds to reveal a path to beauty.

Green Cell Insulation

Giulietta Nardone — Fri, 20 Jan 2012 17:43:07 +0000

The President of Green Cell Insulation wanted a contemporary logo for his pipe insulation company. I jumped at the chance to create a sophisticated logo for an industry known to sport clunky, dated logos.

I selected a futuristic font and turned the ll’s into pipes. Clever but not cheesey.

Comment Luv Not Loving!

Giulietta Nardone — Fri, 20 Jan 2012 04:02:43 +0000

I am trying to figure out why commentluv doesn’t work!

Giulietta The Muse

Giulietta Nardone — Fri, 20 Jan 2012 00:07:42 +0000

I came to myself when I needed a logo designed for my sister company, Giulietta The Muse! If you won’t hire yourself, there’s a problem that needs to be addressed. The logo had to be inspirational and freeing. It does all of that and more.

Real Estate Factory

Giulietta Nardone — Thu, 19 Jan 2012 23:59:12 +0000

The Real Estate Factory wanted a logo for their new first time homeowner’s venture. I created a warm, inviting logo that suggested a neighborhood feeling, something new homeowner’s tend to find desirable. Who doesn’t want to have neighbors to count on when you buy your first home?

Business Cards

Giulietta Nardone — Mon, 16 Jan 2012 18:40:28 +0000

I love designing business cards. They act as a mini-sales force long after you leave them behind. A sophisticated business card will ensure that you stand out from the “designed it myself on a free web site” pack. It also makes you, the business owner, feel proud of your own business. Would you wear a tattered outfit to meet with a client? Think of your card as an extension of your wardrobe. Here are a few samples.