The Beautiful Work: Identity

It takes a lot of thought to come up with a sophisticated logo that represents the truth of your business. I ask a lot of questions to uncover your Fearless Why. Then I design a logo that appeals to you and your ideal client. That way you both feel good.

Nothing more detrimental to business self-confidence than to hand out a business card with a logo on it that looks like your 15-year old nephew designed it. Yes, you saved money, but what does that say about your commitment to your own business?

I’ve taken logo design classes and studied the work of the logo masters. I use my creative thinking abilities to ensure that the logo I design for you goes beyond the cliché. When that happens, you end up with a fearless logo. Otherwise, you blend into the business woodwork and it becomes difficult to stand out, especially in your own mind where it counts the most.

Please take a stroll through my logo designs. Stop the sideways scroll by placing your mouse over the text.

Boston Prep Mascot Logo

After I’d done several annual reports for this top charter school in Massachusetts, the development director asked me to design a mascot logo for the school’s athletic teams. The children at the school chose a phoenix to embody their school spirit. I met with a bright, articulate student to collect some emotional data for the logo. He told me the logo needed to exhibit compassion and strength. I began with a complicated phoenix and kept simplifying it until the logo achieved the desired result. The phoenix lives proudly on all sports-related equipment and attire.

 

Dream Factory Community: Branding, Logo, Business Cards, T-Shirts

Nancy Cantor and I  met in my first life shop for women: Freeing The Wild Woman Within. Once she released her wild woman she easily conjured up the idea for her new business venture: The Dream Factory Community. I created a logo that suggests letting go so you can be a star that stands out. Whenever I’m at an event and women find out I designed Nancy’s logo, they always say, “I love that logo.” Doesn’t get much better than that for a designer.

Have you let go yet?

Green Up Ashland

Green Up Ashland asked me to design a logo that represented their efforts to make Ashland more sustainable. I researched existing “green movement” logos and found most of them used an image of the Earth or Mountains. Created a clean, minimalist logo to compliment their mission. Green ought to be clean!

 

Giulietta The Muse

I came to myself when I needed a logo designed for my sister company, Giulietta The Muse! If you won’t hire yourself, there’s a problem that needs to be addressed. The logo had to be inspirational and freeing. It does all of that and more.

 

Real Estate Factory

The Real Estate Factory wanted a logo for their new first time homeowner’s venture. I created a warm, inviting logo that suggested a neighborhood feeling, something new homeowner’s tend to find desirable. Who doesn’t want to have neighbors to count on when you buy your first home?

Meetinghouse Communications: Branding, Naming, Logo, Business Cards

The principle of Meeting House Communications exudes a quiet, creative confidence. It’s not often that you really feel listened to by a vendor. I knew right away that the logo had to reflect her warm, friendly demeanor. You know by looking at this logo that she’ll take good care of your firm’s communications needs by getting the word  out. Nothing like peace of mind.

Spin Vintage: Branding, Identity

I had a great time creating the Spin Vintage logo. Susan, the owner of this med-century antique store in Tennessee, wanted her logo to be modern, funky and colorful. It needed to reflect the fun atmosphere shoppers find when they venture into her shop, a former gas station. She’s says it looks terrific as a sign hanging out front.

Don’t you just love it?

The Writer’s Clinic: Fearless Why Branding, Logo, Web Site Header

Jean Gogolin provides wit and wisdom for wordsmiths. The logo needed to reflect her fine sense of humor but not descend into silliness. To achieve that fine balance, I combined a classic typeface with the unconventional use of a pen.

 

Home & Garden Company: Branding, Identity & Business Card

The Home & Garden Company wanted a warm and contemporary logo to reflect the desires of its sophisticated clientele. I used my newly developed Dream State Process to create a logo that went beyond the cliché into undiscovered design territory. The harmonious color scheme reflects the firm’s ability to create a nurturing landscape inside the home. If it’s coordinated right, there really is no place like home.

Jenna Avery: Branding, Logo, Letterhead, Business Card

Jenna Avery works with her clients to unleash their creative force. She’s also a science fiction writer. After discovering her fearless why, I selected some REAL business titles and created a sparkling logo of expansive stars. It suits her dynamic, colorful and sci-fi personality. No need for dull titles in the creative world.

Lush Landscapes: branding, logo, business card, web site

David McWeeney has a great brand story: Villanova University graduate and former IS professional gets in touch with his inner “Edward Scissorhands” and makes the courageous leap from white to green collar professional. David absolutely loves bringing beautiful gardens to life. To celebrate that love, I designed a beautiful organic logo, business card and web site. When David directs potential clients to his web site or hands them his business card, they know right away David’s difference is his heartfelt commitment to make the world a more beautiful place.

Lush Landscapes: branding, logo, business card, web site

Town Hall Study Committee: Identity

This town committee was chartered by town meeting to identify a new site for Ashland’s Town Hall or to investigate renovating the existing building. The arrows symbolized the investigative nature of the committee and the various paths they would need to follow in order to provide a well researched recommendation to the Town. In the end, the committee chose to renovate and reuse their historic Town Hall.

Town Hall Study Committee: Identity

DNH Homes, LLC: Branding, Identity, Business Card

Not all builders are created alike. This high-end builder asked me to create an identity that exuded the same level of class and craftsmanship as the million dollar homes he builds. To create this award winning logo, I brainstormed ways to creatively represent my client’s greatest value to his customers: “adding the details that transform an ordinary home into an extraordinary one.”

DNH Homes, LLC: Branding, Identity, Business Card

Still Point Nutrition: Name, Branding, Logo, Business Card

Like most of my vibrant clients, Still Point Nutrition wanted a memorable, sophisticated business card that highlighted the unique experience clients could expect when working with Still Point. After mulling over the questionnaire information, I got the idea to put a beautiful photo of nutritious food on the card and work the clean logo around the photo. The end result? My client and her clients love the business cards! Every time I see this card, I want to make a healthy salad.

Still Point Nutrition: Name, Branding, Logo, Business Card

Ashland Farmers Market: Branding and Logo

The Ashland Farmers Market came to Fearless Design looking for a logo that evoked feelings of warmth and welcome, yet still be fun and hip. It needed to attract food lovers of all ages. In the end, I married a funky looking carrot with a rebellious font. Local economy — here we come!

Want to be a more fearless business owner?

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