Yes, a lot of folks say print has gone out of style.
Not true.
A lot of people still want to touch something, to hold it in their hands, to be able to refer back to it.
Small and large businesses are still printing business cards, letterhead, brochures, annual reports, newsletters, direct mail pieces and book covers.
Please take a stroll through my print designs. We can meet in person or talk on the phone if you like my design style. Thank you!
I love working with Lush Landscapes because the owner, David, wants all his marketing materials to be beautiful, just like the yardscapes he produces. This fun postcard size brochure unfolds to reveal a path to beauty.
I love designing business cards. They act as a mini-sales force long after you leave them behind. A sophisticated business card will ensure that you stand out from the “designed it myself on a free web site” pack. It also makes you, the business owner, feel proud of your own business. Would you wear a tattered outfit to meet with a client? Think of your card as an extension of your wardrobe. Here are a few samples.
Notepads make a great promotional item you can leave behind at a sales call, or hand out at a networking event. Mercury Communications, a South Shore writing firm, asked Fearless Design to take their existing logo and design an attractive notepad. The director of Mercury Communications reports that the notepads are a big hit with clients.
One of my specialities is direct mail postcards. Clients and their customers love them because they can be mailed at postcard rates, the message is succinct and the call to action is clear. I recently completed a spring-themed card for Erika Ferencik. She wanted to differentiate her card from the larger cards that real estate agents usually send out. This was done by choosing an eye catching image and giving her clients some free but useful information in the form of a monthly tip.
I designed a tabloid-sized corporate calendar that was sent to every corporate client as well as LTX employees. This collage was based on an annual report I created for them. Additionally, I art directed the photo shoot that produced the gorgeous image on the front. My art direction and design philosophy? Every product can look beautiful and mesmerizing from the right angle.
Patricia Peterson, a local fiction author, asked Fearless Design to create a book cover for her suspenseful new novel The Methusalah Conspiracy. I helped Patricia pick out two suitable photographs and blended the images together. Makes you want to follow that girl right into the book …
For this urban middle school, I came up with the annual report theme, wrote much of the initial copy, and designed this smart looking 20-page report, which had a donation envelope in the middle. I used their corporate colors and the director’s beautiful photos to create a design that reflected the aliveness of the students.
A former concert pianist, Marsha Starikov wanted Fearless Design to design a colorful, classy brochure for her piano school. The main audience for the brochure is parents of young children, so I chose vibrant colors and action-oriented photographs that would appeal to that audience.
Divine Kitchens, a kitchen design company, requested a an elegant, yet understated thank you card and envelope for its savvy, suburban clientele.
Our client was a seasoned, world traveller who wanted her new business venture to exude elegance and sophistication. The energetic logo, sage color, tagline “conversations at the crossroads” and unique layout give this stationery system an Old World look with a New World feel.
After understanding the way the owners of this trendy, Georgia restaurant wanted to be perceived, I designed a logo and stationery system that exuded a European sensibility with a minimalist feel.
Financial services can be known for their stuffy, ultra conservative personas. Jane Siegel wanted to update her successful company’s look. She wanted clients to feel the aliveness and enthusiasm she felt about her own business. I designed a classy, comtemporary stationery system with a splash of vibrant color. She loves the way it makes her feel!
I collaborated with BBN’s Director of Communication to create a 60-page annual report that was clean, yet cutting edge. Every industry deserves to have beautiful marketing and recruitment materials. The strong cover image and rich colors supported the report’s persistent innovation theme without resorting to cliches.
After I finished creating Boston Prep’s 2008 Annual Report they asked me to design an invite with a unique logo for a spring fundraiser. Since it was to take place at Fenway Park, I came up with a unique twist on the baseball theme. They not only loved it, but also told me the invite brought in positive responses at a far quicker rate than the year before.
Start by reading "Why you need a fearless brand!" You'll also receive my monthly e-inspire, Dare to be different! Dare to be you.
January 9 – 21, 2012
Story Circle On-Line
Wednesday, January 11, 2012
Ashland Public Library
