The Beautiful Work: Print

Yes, a lot of folks say print has gone out of style.

Not true.

A lot of people still want to touch something, to hold it in their hands, to be able to refer back to it.

Small and large businesses are still printing business cards, letterhead, brochures, annual reports, newsletters, direct mail pieces and book covers.

Please take a stroll through my print designs. We can meet in person or talk on the phone if you like my design style. Thank you!

BBN Technologies: Tradeshow Recruitment Banner

Super innovative BBN Technologies in Cambridge wanted a cool banner for their upcoming college recruitment trade show. It had to have both a high tech and a fun feel to attract in demand college graduates. In real life, the retractable banner was enormous. Designing really big required me to keep panning in and out – big picture, small picture.

BBN Technologies: Lobby Poster

BBN’s lobby in Cambridge, Mass, needed a welcome poster. It had to incorporate all languages spoken at BBN. It involved quite a bit of researching of languages and translating. The end result turned out very cool!

 

BBN Technologies: Cocktail Party Invite (Front)

BBN wanted a fun and enticing invite for a customer cocktail party they were holding in New York City. I selected a photo with a pulsing NYC vibe for the front and a skyline for the interior. Party was a smashing success!

 

BBN Technologies: Cocktail Party Invite (Back)

BBN wanted a fun and enticing invite for a customer cocktail party they were holding in New York City. I selected a photo with a pulsing NYC vibe for the front and a skyline for the interior. Party was a smashing success!

 

Learning Quest Education: Branding & Copy, Direct Mail Post Card

I met the owner of Learning Question Education at a local chamber of commerce event. She needed a direct mail postcard that illuminated her true fearless difference. We discovered that through my Fearless Why Branding process and made it the cornerstone of the postcard design. Current and potential clients have responded positively to the design and copy.

Lush Landscapes Brochure

I love working with Lush Landscapes because the owner, David, wants all his marketing materials to be beautiful, just like the yardscapes he produces. This fun postcard size brochure unfolds to reveal a path to beauty.

 

Business Cards

I love designing business cards. They act as a mini-sales force long after you leave them behind. A sophisticated business card will ensure that you stand out from the “designed it myself on a free web site” pack. It also makes you, the business owner, feel proud of your own business. Would you wear a tattered outfit to meet with a client? Think of your card as an extension of your wardrobe. Here are a few samples.

 

Mercury Communications: Notepad

Notepads make a great promotional item you can leave behind at a sales call, or hand out at a networking event. Mercury Communications, a South Shore writing firm, asked Fearless Design to take their existing logo and design an attractive notepad. The director of Mercury Communications reports that the notepads are a big hit with clients.

Mercury Communications: Notepad

Erica Ferencik, Realtor: Direct Mail Postcard

One of my specialities is direct mail postcards. Clients and their customers love them because they can be mailed at postcard rates, the message is succinct and the call to action is clear. I recently completed a spring-themed card for Erika Ferencik. She wanted to differentiate her card from the larger cards that real estate agents usually send out. This was done by choosing an eye catching image and giving her clients some free but useful information in the form of a monthly tip.

Erica Ferencik, Realtor: Direct Mail Postcard

LTX Corporation: Corporate Calendar, Art Direction

I designed a tabloid-sized corporate calendar that was sent to every corporate client as well as LTX employees. This collage was based on an annual report I created for them. Additionally, I art directed the photo shoot that produced the gorgeous image on the front. My art direction and design philosophy? Every product can look beautiful and mesmerizing from the right angle.

LTX Corporation: Corporate Calendar, Art Direction

Patricia Peterson: Book Cover

Patricia Peterson, a local fiction author, asked Fearless Design to create a book cover for her suspenseful new novel The Methusalah Conspiracy. I helped Patricia pick out two suitable photographs and blended the images together. Makes you want to follow that girl right into the book …

Patricia Peterson: Book Cover

Smith Leadership Academy: Annual Report, Theme, Design and Copy Writing

For this urban middle school, I came up with the annual report theme, wrote much of the initial copy, and designed this smart looking 20-page report, which had a donation envelope in the middle. I used their corporate colors and the director’s beautiful photos to create a design that reflected the aliveness of the students.

 

Divine Kitchens: Thank you card, Logo

Divine Kitchens, a kitchen design company, requested a an elegant, yet understated thank you card and envelope for its savvy, suburban clientele.

Divine Kitchens: Thank you card, Logo

The Group Center: Stationery System, Logo, Business cards

Our client was a seasoned, world traveller who wanted her new business venture to exude elegance and sophistication. The energetic logo, sage color, tagline “conversations at the crossroads” and unique layout give this stationery system an Old World look with a New World feel.

The Group Center: Stationery System

Albertina’s: A Bistro of Distinction: Stationery System

After understanding the way the owners of this trendy, Georgia restaurant wanted to be perceived, I designed a logo and stationery system that exuded a European sensibility with a minimalist feel.

Albertina's: A Bistro of Distinction: Stationery System

Jane Siegel & Associates, Financial Advisors: Logo & Stationery System

Financial services can be known for their stuffy, ultra conservative personas. Jane Siegel wanted to update her successful company’s look. She wanted clients to feel the aliveness and enthusiasm she felt about her own business. I designed a classy, comtemporary stationery system with a splash of vibrant color. She loves the way it makes her feel!

Jane Siegel & Associates, Financial Advisors: Logo & Stationery System

BBN Technologies: Annual Report

I collaborated with BBN’s Director of Communication to create a 60-page annual report that was clean, yet cutting edge. Every industry deserves to have beautiful marketing and recruitment materials. The strong cover image and rich colors supported the report’s persistent innovation theme without resorting to cliches.

BBN Technologies: Annual Report

Boston Preparatory Charter Public School: Fundraiser invitation & event logo

After I finished creating Boston Prep’s 2008 Annual Report they asked me to design an invite with a unique logo for a spring fundraiser. Since it was to take place at Fenway Park, I came up with a unique twist on the baseball theme. They not only loved it, but also told me the invite brought in positive responses at a far quicker rate than the year before.

 

Still Point Nutrition: Name, Branding, Logo, Business Card

Like most of my vibrant clients, Still Point Nutrition wanted a memorable, sophisticated business card that highlighted the unique experience clients could expect when working with Still Point. After mulling over the questionnaire information, I got the idea to put a beautiful photo of nutritious food on the card and work the clean logo around the photo. The end result? My client and her clients love the business cards! Every time I see this card, I want to make a healthy salad.

Still Point Nutrition: Name, Branding, Logo, Business Card

Marketing Department, LTX Corporation: Identity

The director of this engineering division needed a logo for his new software initiative: Open Platform. My challenge was to develop an abstract logo that symbolized the integration of diverse components into a harmonious whole.

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