Does Your Web Site Need A Face Lift?

by Giulietta Nardone

Everything changes in life, even your business. As you evolve, so must your business. Nothing worse than feeling trapped in a visual look that feels dated. You may decide to change your office space, decor, wardrobe or visual identity.

When you do, you’ll feel more energized. You’ll feel refreshed. You’ll feel younger.

I had a client a few years ago who wanted her visual identity to match her new zest for life. We worked together to create a new vibrant logo, stationery and business card.

One of the reasons people fall out of love with their businesses is because it hasn’t changed with them. They feel divorced from it.

I felt that way about my previous web site. It felt too boxed in, when I felt expansive. It felt too drab, when I felt colorful. It felt too safe, when I felt bold.

So, I redesigned it. Man, do I feel proud of my business now that the visual identity aligns with who I am. It may sound crazy, but I love my new web site. And since web sites are a 24/7  salesperson, it’s important that you feel good about this humble employee.

Take a look at your business – the office, the wardrobe, the logo, the web site, the business card.

Is it really you? Or is it a former you? Or was it never you?

I know Word Press templates are the rage, but it’s all starting to look the same out there. I go to web sites and experience a kind of cyber déjà vu.

Wasn’t I just at this site? Sort of. It’s Person A’s site, but it’s also Person B’s site. Even the picture on the top is the same.

If you can spring for it, try to get a custom designed web site. It will match your personality and you’ll feel closer to your business. It’s important that you two work and play as a team.

Yours in fearlessness, G.

p.s. Marisa Design – a true pixel alchemist – brought my design to life with her genius coding abilities!

Back in love with Comment Luv!

by Giulietta Nardone

Hello Fearless Readers,

It turns out that Comment Luv didn’t work because of a conflict in the HTML code. Phew! A Comment Luv/Blog/Unhacking a web site  expert fixed the error. Thank you Liz! You can visit her at Web Image Designs.

Honestly, a blog without Comment Luv just doesn’t cut it for me. I enjoy having my readers leave a link to their latest post and I enjoy leaving a link on blogs to my latest post.

It’s a real win-win. I’ve met great folks following an intriguing post and vice versa. Almost like an on-line business card. If your site is a standard word press template then it should be a snap to download the plug-in and follow the tutorial.

This site is my own design, programmed by a true Pixel Alchemist. Thank you Margie! You can visit her at Marisa Design.

I’m too much of an individualist to want my site to look like any other site out there.

See you G.

The Fearless Tales Begin!

by Giulietta Nardone

I’m introducing the new Fearless Design web site and blog. Now, when I send out an e-inspire, I can link it to the blog. Got a good 2 or 3 years worth of Fearless Tales that haven’t see the light of blog day. Will try to resurrect a few, so this post doesn’t feel so lonely.

I often go to business sites looking for a blog, mainly to get a gut feel for the owner and his or her personality. (Personality is big for me.  I enjoy working with other fun folks.) When I don’t see one, it makes it harder for me to decide if I want to work with that person or refer them.

And I understand that not all business owners enjoy or want to write. In that case, a business owner might consider hiring a ghost blog-writer. Or, there’s always the option of doing videos if writing isn’t a business owner’s forte.

I prefer writing. Someday, I may do a video. Maybe while I’m kayaking on the river, summoning up good logo design ideas. And I may even post me doing some karaoke. We shall see.

Yours in fearlessness, G.

 

Want to be a more fearless business owner?

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