One of my specialties is direct mail postcards. Clients and their customers love them because they can be mailed at postcard rates, the message is succinct and the call to action is clear. I completed a spring-themed card for Erika Ferencik. She wanted to differentiate her card from the larger cards that real estate agents usually send out. This was done by choosing an eye catching image and giving her clients some free but useful information in the form of a monthly tip.
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