David McWeeney has a great brand story: Villanova University graduate and former IS professional gets in touch with his inner “Edward Scissorhands” and makes the courageous leap from white to green collar professional. David absolutely loves bringing beautiful gardens to life. To celebrate that love, I designed a beautiful organic logo, business card and web site. When David directs potential clients to his web site or hands them his business card, they know right away David’s difference is his heartfelt commitment to make the world a more beautiful place.

This town committee was chartered by town meeting to identify a new site for Ashland’s Town Hall or to investigate renovating the existing building. The arrows symbolized the investigative nature of the committee and the various paths they would need to follow in order to provide a well researched recommendation to the Town. In the end, the committee chose to renovate and reuse their historic Town Hall.

Not all builders are created alike. This high-end builder asked me to create an identity that exuded the same level of class and craftsmanship as the million dollar homes he builds. To create this award winning logo, I brainstormed ways to creatively represent my client’s greatest value to his customers: “adding the details that transform an ordinary home into an extraordinary one.”