Jean Gogolin provides wit and wisdom for wordsmiths. The logo needed to reflect her fine sense of humor but not descend into silliness. To achieve that fine balance, I combined a classic typeface with the unconventional use of a pen.

The time had finally come for Coach Andrea to update her brand. Her existing logo and tagline no longer reflected the best version of herself. We spent a lot of time uncovering her fearless why, crafting her new tagline and distilling that new direction into a star-themed logo. The resulting logo is inspirational, elegant and gender neutral.

Jenna Avery works with her clients to unleash their creative force. She’s also a science fiction writer. After discovering her fearless why, I selected some REAL business titles and created a sparkling logo of expansive stars. It suits her dynamic, colorful and sci-fi personality. No need for dull titles in the creative world.