Smith Worthington is a repeat client. They changed their name to reflect a new partnership and asked us to design a new logo and stationery system. After analyzing Smith Worthington’s new branding brief, I decided to kick the elegance up a notch from the original logo. I kept the same rich colors and designed a new logo out of their last two initials. Although the new business card needed lots of information on both sides, I arranged the information in a way that feels roomy.
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