Organic Marketing Tastes Better

I got all freaked out about marketing, networking, and selling during my early years as a business owner. Whenever I tried to do it, I felt weird, nervous, scared, fraudulent, uncomfortable. It left a terrible taste in my mouth. As a result I didn’t market much.

Hard to be a profitable business with that kind of marketing approach/attitude.

Since I did not want to go back and work for THE MAN, I needed to find a way to conquer my distaste of conventional marketing.

I found the answer within myself — market in an organic way. Market who I am, not some 60 second drab elevator pitch that sounds like a pitch because that’s what it is.

I say things that make me feel alive. If I don’t feel alive when I say it, you can be guaranteed no one listening to it will feel that way either.

And it works, people always come up to me and say, “I want to know more.” Or, “You are a hoot,” and “Tell me about that writing program.”

I’m saying things in a way I would say them at a party or during a conversation with a friend.

It’s the marketing of your organic personality wherever you go. Simple. Easy to do. And way easier and more delicious than marketing someone else’s personality. That’s when marketing feels so awful.

Why would you want to feel that way? Yes, people talk about being authentic and then they act inauthentic by copying other folks blueprints, sales templates, etc. I see it all over the Internet.

Be real, but do it my way.

I stopped doing what networking experts told me to do: blast up to folks with an elevator pitch. They all sounded pretty artificial. Even the experts “teaching” me how to create an elevator pitch sounded stilted.

Marketing is natural. It’s called being you. It only becomes scary when we’re trying to play someone else’s part. Then even we don’t believe in what we are saying.

Here’s an organic marketing tip/exercise:

Try to sell your personality. What would you highlight? See what comes up for you. Use that in your organic marketing.

Let loose your yummy thoughts, tips, fears and anything else on marketing you care to expound on – the good, the bad and the organic.

Thanks!
G.