Hometown Ashland Spirit Parade: Branding, Logo Design, and Collaborative Tagline Development

A group of Ashland residents wanted to hold a parade to create connection in the wake of COVID. The founders of the parade wanted a fun and wacky logo that highlighted the zany nature of the parade. I searched for quite awhile for a font that had a zany look, then moved the words all around to find the perfect fit. Long names can be a challenge to get right. It took awhile, but it eventually came together in an upbeat way! All of us worked to create the cool and inviting tagline.

HASP Logo

 

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