I love working with companies that do good in the world! Crescendo International wanted a logo that reflected the warmth of its mission: strengthening humanitarian relief efforts by including local people in the decision making process. The first image that came to me during the vital “sketching with a pencil process” involved folks working together in this process. But I needed to move beyond the typical cliché logo I see involving people working together. I wanted them to be holding hands in a new way. It took me a lot of sketching and deviating to other images before waking up in the middle of the night with this idea. Yes, folks, I get a lot of my best ideas as night. I’ve also designed business cards and am working on a web site design.
