Ashland Business Association had an extremely dated look that did not speak to new or even existing members. The President hired me to create a contemporary, vibrant logo that blended the mission of the business group with the unique aspects of the town. One of the most unique aspects are the railroad tracks that slice Ashland in two geographical areas. Instead of fighting the train, I suggested we celebrate the train and see it as something that draws folks into its mystique. The upbeat colors signify a new, hip business association.