Hustling often has this dark connotation, like you are out on the streets doing shady things in the underbelly of some dingy city. But it also can have a good side because it means you are out promoting yourself and by association your business.

Here is a definition when used as a noun:

noun

1. 1.
   busy movement and activity. “the hustle and bustle of the big cities”
2. 2.
   NORTH AMERICAN. informal
   a fraud or swindle.

It’s interesting, but when I don’t hustle my business sags, when I hustle it does really well.

Answer? Hustle smart. You shouldn’t be working like a dog, you should be experimenting with what does and doesn’t work and abandoning what drags you down or eats up your time or doesn’t feel inspiring to your soul.

In other words, figure out what you want in your business and go for it in a strategic way. (more…)