Branding Philosophy
My branding philosophy and process has been honed over many years of working with clients.
It begins by asking you to fill out a questionnaire that requires you to dig deep beneath the superficial surface.
You’ll be amazed at what you find out about yourself or your team. Usually, clients have no idea what their true strengths are because they’ve been sublimated by the societal status quo that encourages us to spend valuable time “fixing” our weaknesses.
Wouldn’t you be better off going big with what you are already brilliant at?
Once you find your greatest strength, you will no longer have to “sell.” You won’t feel icky. You’ll feel good. You’ll feel helpful. You’ll feel alive? You’ll feel energized.
You’ll be able to articulate what problems you solve, who you solve them for, why you’re different, and why a potential client should choose the experience of working with you.
After receiving your questionnaire, we meet to discuss your responses — in person or by phone. If I have more questions, I ask them. Only then do I start sketching potential concepts. That way you’ll end up with a brand and logo design unique to you.
Do I exclusively work in one small marketing niche? No. That is a surefire way to end up with a logo that looks like everyone else’s. I’ve worked with high tech firms, manufacturing companies, schools, churches, financial advisors, life and business coaches, insurance companies, nutritionists, landscapers, authors, and many other types of businesses.
To get new, creative ideas, it’s important to interact with different personalities, companies, cultures, and ideas. Distilling your company’s essence down to a single memorable mark takes more time and thought than you might imagine. Think 20 to 40 hours and for larger companies, even longer. It’s a skill that has taken many years to develop. As Leonardo da Vinci said, “Simplicity is the ultimate sophistication.”
Intrigued to find out more? Let’s meet for a no-cost, get-acquainted chat, please call or text me at 508.380.8799.
If you want to gather more intelligence on me, please explore my web site and or visit the contact page and send me a fearless note.
